Events
Grab pilots AI ambassador program with drivers as content creators
Grab pilots AI program turning driver-partners into brand ambassadors.
Transport Network Vehicle Service (TNVS) Grab Philippines has launched a pilot program that utilizes artificial intelligence to scale content featuring driver-partners as brand ambassadors, the company announced on January 23.
The Driver AI Ambassador Program recruits participating drivers as brand ambassadors and pays them industry-standard creator rates, creating an optional additional income stream.
Under the pilot, driver-partners provide core story material, including interviews, recorded voice, photos, and personal anecdotes, which are then adapted into multiple formats such as short-form videos and social media assets using AI tools.
“The Driver AI Ambassador Program is designed to reimagine influence, shifting it from traditional content creators to the people who live the brand every day: our driver-partners,” said Jewel Oliveros, head of integrated marketing services and brand marketing at Grab Philippines. “AI is the enabler, but the stories, the voice, and the truth come from them.”
One of the program’s pioneer participants is Patrick Pidlawan Duque, a PWD GrabFood delivery partner. Duque said being featured provides an opportunity to share his story and increase visibility for delivery partners.
“Yun po kasi kahit paano po makakatulong rin po sa akin. Yung ma-kapagkwento ka sa mga social media (“That, somehow, will also help me. Being able to tell my story on social media),” he said.
“Yung magagawa ng pag-onboard po namin dito sa pagiging AI models ng Grab po, kailangan din po namin ma-expose para makilala ng iba. At para makatulong din po sa aming pamilya (As we are being onboarded here as AI models for Grab, we also need to be exposed so that others can get to know us. And also to help our family),” Duque said.
The program includes governance measures to address ethical concerns around generative AI in marketing.
Participation is based on informed consent, with driver-partners briefed on how their stories, voice, and likenesses may be used. Participants have the right to opt out at any stage.
Human oversight is integrated into the workflow, and all AI-enabled outputs include mandatory disclosures for transparency.
Grab said the program aligns with the Venice Pledge on responsible AI principles for public relations and communications, established by the Global Alliance for Public Relations and Communication Management.
Ana Pista, a director for the Global Alliance and president of the Public Relations Society of the Philippines, said the pilot could serve as a case study for the industry.
“As we navigate this technological shift, the commitment to placing human dignity at the center of innovation aligns with our global mission,” she said.
“This program demonstrates that when we prioritize professional integrity and the sanctity of consent and transparency, technology like AI can elevate human connection,” Pista said.
Events
Kia Sonet owners join 2nd anniversary convoy in Rizal
80 Kia Sonets marked their 2nd Philippine anniversary with a club convoy from Pasig to Tanay, Kia Philippines posted on July 2.
Eighty Kia Sonet units participated in a club-organized convoy over the weekend to mark the vehicle’s second anniversary in the Philippine market, with the drive taking owners from Pasig City to the mountainous roads of Tanay, Kia Philippines posted on social media on July 2.
The caravan, organized in coordination with Kia Philippines and the Kia Sonet Pilipinas Club, assembled at Kia Ortigas before proceeding east along the Manila East Road. The route included paved highways, winding mountain sections, and light off-road stretches typical of the Rizal province terrain.
The event was primarily a community gathering rather than a product launch or promotional activity. Club members used the opportunity to exchange ownership experiences, discuss vehicle maintenance, and test the Sonet’s performance across varying road conditions.
The Kia Sonet, a 5-seater subcompact crossover utility vehicle, was introduced in the Philippines in July 2024. It competes in a segment that includes the Toyota Raize, Suzuki S-Presso, and Honda BR-V.
The Kia Sonet is powered by a 1.5-liter gasoline engine and is positioned as an entry-level SUV option for urban and occasional weekend use.
Events
Nissan donates to Angat Buhay for GenSan earthquake relief
Nissan Philippines donated to Angat Buhay for GenSan earthquake victims. Employees and the company contributed to the relief effort.
Nissan Philippines has turned over a donation to Angat Buhay to support communities affected by the recent earthquake in General Santos City, the company announced in a social media post on Monday, June 29.
The contribution was made possible through the collective efforts of Nissan Philippines and its employees, the company said.
Angat Buhay Executive Director Raffy Magno, Deputy Executive Director Rhyn Esolana, and Partnership Associate Alexa Ricafort received the donation in a ceremonial turnover.
The donation is part of the ongoing relief efforts for communities in General Santos City and nearby areas hit by the magnitude 7.8 earthquake that struck offshore Sarangani earlier this month.
The earthquake caused widespread damage, with General Santos City among the areas reporting severe damage at Intensity 7.8.
Reports say over 1.4 million residents across critically hit communities have been affected.
Angat Buhay is among the organizations that have been mobilizing relief operations in Mindanao, working with local responders in General Santos City and surrounding municipalities to deliver food packages and clean drinking water to displaced families. The organization has also received donations from other private sector partners for earthquake relief efforts.
Nissan Philippines’ donation comes as the company’s employees contribute through their own collective generosity, the company said.
Events
BYD deploys 20 Sealion 5 taxis in La Trinidad, Benguet
BYD deploys 20 Sealion 5 DM-i taxis to in La Trinidad, Benguet, the first such fleet in the Cordillera region.

(From left) Joel Sevilla, General Manager, BYD La Union; ; Bob Palanca, Managing Director of BYD Cars Philippines; Pastor Joel Tabingan, Vice Chairman of Highland Transport Service Cooperative (HTSC); Marwin Cabading, Chairman of HTSC; Glenn Yu, CEO of SEAelectric Philippines and dealer of BYD Baguio; and Francis Yu, Chairman of SEAOIL and Dealer Principal of SEAelectric Philippines (Photo: BYD Cars Philippines)
Twenty BYD Sealion 5 DM-i units have been deployed to Highland Transport Service Cooperative (HTSC) in La Trinidad, Benguet, marking the first taxi fleet of its kind in the Cordillera region, BYD Cars Philippines announced on June 15.
Through its dealer partner SEAelectric, BYD Cars Philippines turned over the vehicles to HTSC as part of the cooperative’s re-fleeting program aimed at modernizing transport services in La Trinidad and the surrounding areas.
The Sealion 5 DM-i runs on BYD’s Super DM-i technology, which combines electric and hybrid capabilities to deliver extended driving range and reduced fuel consumption.
BYD Cars Philippines Managing Director Bob Palanca said the technology is suited for the region’s varied terrain, offering operators an efficient and cost-effective alternative.
The new fleet is expected to lower operating costs for drivers while providing passengers with a quieter and more comfortable ride.
The deployment comes as transport cooperatives across the country pursue modernization efforts under government programs.
For HTSC, the transition to hybrid-electric vehicles is seen as a step toward improving long-term operational efficiency.
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