(Photo) L-R: Victor Vinarao of Mitsubishi Motors Philippines Corp.; Atty. Rhys Alexei Murillo of Nissan Philippines, Inc.; Jing Atienza of the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI); Robert Carlos of Isuzu Philippines Corp.; and Atty. Louie Soriano of Honda Cars Philippines, Inc.

The Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) has officially launched the 10th Philippine International Motor Show (PIMS), scheduled for June 4-7, 2026, at the World Trade Center in Metro Manila.

The biennial event carries the theme “Forward in Every Drive.” During the launch on May 7, CAMPI President Jose Maria Atienza said the 10th edition underscores the industry’s aim to foster a competitive auto industry while addressing evolving mobility demands, including challenges related to the ongoing fuel crisis.

Seventeen automotive brands will participate: BAIC, Chery, Foton, Geely, Honda, Isuzu, Jetour, Kia, MG, Mitsubishi, Nissan, Omoda and Jaecoo, Subaru, Suzuki, Tesla, Toyota, and VinFast.

The show will feature over 150 vehicle models, including approximately 75 electrified models, or about 50 percent of the lineup. Activities include product launches, previews, driving experiences, and displays on energy efficiency and mobility technologies.

First staged in 2007, PIMS is a biennial event organized by CAMPI.

Mazda Philippines, on May 6, posted a video of actress Bianca King as part of its Mother’s Day message. The video highlights the idea that for mothers who drive the Mazda CX-8, the vehicle offers space, comfort, and a ride that doesn’t demand constant attention.

The video captures how motherhood is rarely picture-perfect. There are beautiful days, there are overwhelming ones, and there are those moments when you’re folding laundry while helping with homework, planning dinner while stuck in traffic, and struggling to remember the last time you had five minutes to yourself.

In between daily routines, school runs, weekend errands, and the occasional quiet drive alone, finding balance isn’t just nice to have. It matters.

For some mothers, that’s enough. Less noise behind the wheel means more room to be present, not just for the kids in the backseat, but for themselves.

“To every mom showing up with love every single day, Happy Mother’s Day,” Mazda Philippines wrote.

No grand claims. Just an acknowledgment that the daily drive, much like motherhood itself, goes a little better when it’s not a struggle.

DENZA Philippines has officially introduced the all-new B5 and B8 plug-in hybrid SUVs, marking the brand’s expansion into the country’s electrified vehicle market, the company announced on April 27.

The B5 and B8 were launched under the “Adventure Electrified” campaign following the brand’s showcase at the Manila International Auto Show 2026.

DENZA B5

The B5 is a midsize plug-in hybrid SUV built on the brand’s DMO Super Hybrid technology. It pairs a 1.5-liter turbocharged engine with a dual-motor system, producing 425 kW and 760 Nm of torque.

Equipped with a 31.8-kWh BYD Blade battery and an 83-liter fuel tank, the B5 has a combined NEDC range of up to 975 kilometers. It comes with four-wheel drive and front and rear electronically controlled locking differentials.

Inside, the vehicle features a large infotainment display, digital instrument cluster, head-up display, 360-degree camera, ambient lighting, panoramic sunroof, and massage and ventilated seats.

DENZA B8

The B8 is a full-size SUV available in Dynamic and Premium variants. It combines a 2.0-liter engine with a dual-motor system, producing 450 kW and 760 Nm of torque, and accelerates from 0 to 100 kph in 4.8 seconds.

It has a 36.9-kWh battery and a 91.5-liter fuel tank, with a combined NEDC range of up to 1,040 kilometers.

The B8 features DiSus-P Intelligent Damping Suspension and an electronically controlled locking differential system, which adjusts suspension stiffness based on road conditions.

Inside, it offers a larger infotainment display, power-adjustable seats, dual wireless chargers, a built-in refrigerator, a surround-view camera system, and massage and ventilated seats.

Features and pricing

Both models come with four-wheel drive, front and rear electronically controlled locking differentials, and terrain response modes including Mud, Sand, Rock, and Water Wading. They also feature Leopard Turn technology for sharper turning in tight spaces.

Both vehicles are supported by the DENZA App, which allows owners to monitor vehicle status, charging and fuel levels, and location, as well as access smart controls.

Pricing for the DENZA B5 is set at P3,498,000. The DENZA B8 is priced at P4,698,000 for the Dynamic variant and P5,098,000 for the Premium variant.

A customer test drive event, the DENZA Arena, was held from April 24 to 26, where the first 30 customers received their vehicles in a ceremonial handover.

DENZA Philippines is the local distributor of the DENZA brand. Adam Hu is Country Head of BYD and DENZA Philippines.