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Isuzu showcases racing truck, electric D-MAX at Bangkok Motor Show

Isuzu PH showcases Challenge Racing Truck and D-MAX EV at Bangkok Motor Show.

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Photo: Isuzu D-MAX EV

Isuzu Philippines Corporation brought members of the Philippine motoring media and influencer community to the 47th Bangkok International Motor Show, where the company showcased its Challenge Racing Truck and the D-MAX EV.

The Isuzu Challenge Racing Truck is a high-performance prototype developed for the upcoming Isuzu Challenge Thailand 2026 racing series.

Built on the D-MAX platform, the truck features a 2.2 Ddi MAXFORCE engine with higher output than the production version, along with race-spec components, advanced suspension, aerodynamic enhancements, and an integrated telemetry system.

Isuzu also presented the D-MAX EV, a fully electric pickup developed from Isuzu’s Thailand production base for international markets. It represents Isuzu’s first electric pickup model for export.

Isuzu Philippines President Mikio Tsukui said the racing truck reflects how the company continues to challenge itself to enhance its core technologies.

“Through this initiative, we are able to give our Philippine media partners a clearer view of Isuzu’s global direction, not only in terms of future mobility solutions, but also in performance-driven engineering,” Tsukui said.

He added that developments such as the D-MAX EV demonstrate the company’s commitment to supporting the industry’s transition toward more sustainable mobility solutions while remaining responsive to the requirements of each market.

The company also displayed its latest production models, including the D-MAX pickup and mu-X SUV, along with customized vehicles focused on lifestyle-oriented mobility.

The visit to the motor show included product briefings and experiential activities for media and influencers to gain hands-on insights into the vehicles’ performance and features, according to Isuzu Philippines.

(Photos courtesy: Isuzu Philippines)

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Events

Kia Sonet owners join 2nd anniversary convoy in Rizal

80 Kia Sonets marked their 2nd Philippine anniversary with a club convoy from Pasig to Tanay, Kia Philippines posted on July 2.

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Photo: Kia Philippines

Eighty Kia Sonet units participated in a club-organized convoy over the weekend to mark the vehicle’s second anniversary in the Philippine market, with the drive taking owners from Pasig City to the mountainous roads of Tanay, Kia Philippines posted on social media on July 2.

The caravan, organized in coordination with Kia Philippines and the Kia Sonet Pilipinas Club, assembled at Kia Ortigas before proceeding east along the Manila East Road. The route included paved highways, winding mountain sections, and light off-road stretches typical of the Rizal province terrain.

The event was primarily a community gathering rather than a product launch or promotional activity. Club members used the opportunity to exchange ownership experiences, discuss vehicle maintenance, and test the Sonet’s performance across varying road conditions.

The Kia Sonet, a 5-seater subcompact crossover utility vehicle, was introduced in the Philippines in July 2024. It competes in a segment that includes the Toyota Raize, Suzuki S-Presso, and Honda BR-V.

The Kia Sonet is powered by a 1.5-liter gasoline engine and is positioned as an entry-level SUV option for urban and occasional weekend use.

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Nissan donates to Angat Buhay for GenSan earthquake relief

Nissan Philippines donated to Angat Buhay for GenSan earthquake victims. Employees and the company contributed to the relief effort.

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Photo: Nissan Philippines

Nissan Philippines has turned over a donation to Angat Buhay to support communities affected by the recent earthquake in General Santos City, the company announced in a social media post on Monday, June 29.

The contribution was made possible through the collective efforts of Nissan Philippines and its employees, the company said.

Angat Buhay Executive Director Raffy Magno, Deputy Executive Director Rhyn Esolana, and Partnership Associate Alexa Ricafort received the donation in a ceremonial turnover.

The donation is part of the ongoing relief efforts for communities in General Santos City and nearby areas hit by the magnitude 7.8 earthquake that struck offshore Sarangani earlier this month.

The earthquake caused widespread damage, with General Santos City among the areas reporting severe damage at Intensity 7.8.

Reports say over 1.4 million residents across critically hit communities have been affected.

Angat Buhay is among the organizations that have been mobilizing relief operations in Mindanao, working with local responders in General Santos City and surrounding municipalities to deliver food packages and clean drinking water to displaced families. The organization has also received donations from other private sector partners for earthquake relief efforts.

Nissan Philippines’ donation comes as the company’s employees contribute through their own collective generosity, the company said.

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BYD deploys 20 Sealion 5 taxis in La Trinidad, Benguet

BYD deploys 20 Sealion 5 DM-i taxis to in La Trinidad, Benguet, the first such fleet in the Cordillera region.

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Photo: BYD Cars Philippines

(From left) Joel Sevilla, General Manager, BYD La Union; ; Bob Palanca, Managing Director of BYD Cars Philippines; Pastor Joel Tabingan, Vice Chairman of Highland Transport Service Cooperative (HTSC); Marwin Cabading, Chairman of HTSC; Glenn Yu, CEO of SEAelectric Philippines and dealer of BYD Baguio; and Francis Yu, Chairman of SEAOIL and Dealer Principal of SEAelectric Philippines (Photo: BYD Cars Philippines)

Twenty BYD Sealion 5 DM-i units have been deployed to Highland Transport Service Cooperative (HTSC) in La Trinidad, Benguet, marking the first taxi fleet of its kind in the Cordillera region, BYD Cars Philippines announced on June 15.

Through its dealer partner SEAelectric, BYD Cars Philippines turned over the vehicles to HTSC as part of the cooperative’s re-fleeting program aimed at modernizing transport services in La Trinidad and the surrounding areas.

The Sealion 5 DM-i runs on BYD’s Super DM-i technology, which combines electric and hybrid capabilities to deliver extended driving range and reduced fuel consumption.

BYD Cars Philippines Managing Director Bob Palanca said the technology is suited for the region’s varied terrain, offering operators an efficient and cost-effective alternative.

The new fleet is expected to lower operating costs for drivers while providing passengers with a quieter and more comfortable ride.

The deployment comes as transport cooperatives across the country pursue modernization efforts under government programs.

For HTSC, the transition to hybrid-electric vehicles is seen as a step toward improving long-term operational efficiency.

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